At your nearest Lilly store, you can purchase kitchen towels (price is 299 RSD for 2 kitchen towels - app. 2.4 EUR) and help improve the living conditions of women at the Požarevac Correctional Institution-Zabela who crafted them.
The Lilly Drogerie earlier in 2015 donated sewing machines to the institution to help the women on their reintegration into society.