Zaječarsko beer donated 4,266,000 RSD (app. 34,629 EUR) raised in cooperation with the Olympic Committee and with the great help of the citizens of Serbia, gathered in the Od Zaječara do Rija cela zemlja navija (From Zaječar to Rio - The Whole Country is Cheering) campaign.

The funds were provided by allocating 1 RSD from each sold can of limited-edition Zaječarsko beer, and the money is intended for development of the teams whose athletes showed the best results.

The funds are assigned for the most perspective sports clubs among which are: Taekwondo club Galeb from Belgrade, Vojvodina Athletic Club from Novi Sad and Spartak Wrestling Club from Subotica.