Moji brendovi holding company, within which are operating Imlek, Bambi and Knjaz Miloš among other companies, along with MediGroup General Hospital and in cooperation with Šuma peva Organization organized humanitarian New Year's campaign. The company donated 60 evergreen Christmas trees to social protection institutions, gerontology centers, homes for children without parental care, hospitals and kindergartens. The goal of the campaign, except for bringing special holiday spirit, is to highlight the importance of environmental protection - the trees will later be planted throughout Belgrade and make Forest of Christmas trees.