Whether you belong to a group of young people or you are someone who supports them - it is very likely that you have already heard of "Oblakoder" magazine. On their Facebook page, they describe their work as "the values of traditional journalism with an innovative approach in the digital framework." However, that is not quite enough to present the texts that their audience has been enjoying for four years.
This online magazine first empowers young people and promotes their creativity, and the topics they deal with are dedicated to art, culture and social issues. "Oblakoder" often reveals young non-established artists and deals with youth issues, while at the same time shedding light on the problems of marginalized groups.
In 2022, the team behind this independent media decided to turn its annual publication into a printed issue - and in order to raise the necessary funds, they turned to the community in March and found great support through the Donacije.rs platform.
To present their experience with crowdfunding and learn the benefits of this form of funding from their point of view, we discussed the success of "Oblakoder's" campaign with longtime members of that team. In the first interview for the Donacije.rs platform, find out from the author and editor of the Lift section Snežana Pajkić and art director and designer Olga Đelošević how "Oblakoder" launched its second print edition through crowdfunding and how the community supported them more than they expected.