Serbian Marketing Network celebrates its 5th birthday and contributes to social enterprises offering them free marketing tips and campaigns.

Up until now, 16 marketing, digital, PR and creative agencies joined the initiative #KampanjaNaDar (campaign as a gift). Their idea is to help social enterprises and non-profits by creating and implementing marketing campaigns for them - for free.

Members of the #KampanjaNaDar initiative are McCann Beograd, Orange Studio, Fullhouse Ogilvy, Popular, SuperDot, New Media Team, Smart Vision, Havas Adriatic, Mullen Lowe&Friends, Degordian, Fusion Communications, April Studio, Web Media Agency, Rod & Rope, Idea+ Communications and Komunikacijski laboratorij.

They will “donate” campaigns to social enterprises such as Koba Yagi, Eco Bag, Bioidea, DajDaj, Mamin san, Agro Iris, Lice Ulice, associations WWOOF Srbija, Živimo zajedno, Banka hrane, Nepraktična žena, Savez slepih Srbije, Društvo matematičara Srbije, and to the Children’s Clinic in Tiršova Street.

Social enterprises have an important role since they employ and integrate vulnerable groups into the community. There are almost 1,200 social enterprises in Serbia, and they employ around 10,000 people.

Marketing Network will announce the best campaign from this initiative at KAKTUS festival, this November.