Ferhat Hoxhaj owns 4 local bakeries in Prijepolje and he decided to give back to his community in the kindest way possible. Since last week, his bakeries give away bread for free to families in need.

Every family can take one or two loaves of bread if they don’t have. "This is not an action, this is goodwill. I believe more people will come", he said.

- I believe in my neighbors and I believe in my employees. I know that nobody will abuse this, so it could last.