Deputy Prime Minister of Montenegro Azra Jasavić, Minister of Defense Milica Pejanović Đurišić, Minister of Science Sanja Vlahovic, Minister without Portfolio Marija Vučinović and Snežana Burzan and director of the Budo Tomović Cultural Center started a fundraising campaign for maternity wards in Rožaje, Bijelo Polje and Cetinje.

The campaign called The Joy of the Newborn's First Cry was announced on Friday, October 7th at the Budo Tomović Cultural Center in Podgorica, with presence of many honored guests. The ticket price was 20 EUR and visitors could enjoy the music program of Women's A Cappella Group Alata, opera singers Zorana Latković and Renata Perazić, A Capella Group Assa Voce, as well as a young string trio from the Vasa Pavić Music School, and many others.

During the ceremony, representatives of Construction Company Čelebić d.o.o. handed over three checks on 3,000 EUR for each maternity ward, and Montenegro IWC presented 2,000 EUR worth aspirator to the Neonatology Department of the Montenegro Clinical Center.