Long-term Partnership Award between Profit and Non-profit Sector was given to GlaxoSmithKline for its ten-year partnership with BELhospice and for program PULS! which is being implemented for the past two years. Within this program, GSK is enabling its employees to dedicate their working hours to volunteering at BELhospice for a period of six months. One of the most important results is drafting of a strategic plan for the launch of the capital fundraising campaign for construction of the first stationary hospice in Serbia, as well as strategies for the implementation of palliative care in cities across Serbia through satellite program with concept similar to the one that BELhospice is implementing.