In 2014 the McDonald's Croatia company launched a CSR project called Za naš ljepši kvart (For Our Beautiful Neighborhood). The project is meant to develop the quality of life for citizens of the local communities in which McDonald's operates. In cooperation with the local authorities and associations McDonald's chooses several projects that could improve conditions in a particular community. Citizens have then the opportunity to vote in McDonald's restaurants and choose which project will be supported. In the past three years, McDonald's supported 34 projects in 11 cities with over 1,000,000 HRK (approx. 135,000 EUR).

This year McDonald's will support construction of the open-air classrooms that will enable learning by spending time outdoors. The citizens of Zagreb, Velika Gorica, Sisak, Karlovac, Osijek, Varaždin, Kastav, Pula, Zadar, Šibenik and Split can this year vote at the internet address https://apps.facebook.com/za-nas-ljepsi-kvart// and decide the location of the future classroom.