Jelena Šćepanović and Jelena Malović are raising funds for hearing aids. They launched this campaign as individuals, since they are not affiliated with any organization.

They had a plan to make someone happy for holidays. Being aware they are not able to raise an enormous sum of money, they set realistic goal: to help someone to function better at least for some time. They heard the information about around ten kids who need cochlear implants and come from families living in difficult economic conditions. People need initiative to do something good and two ladies explained to their friends about their initiative. Exchange of ideas and phone numbers resulted in many fundraising events: evening of poetry, stand-up comedy, three dancing evenings, a day of social games and one friend even sold a part of her library. Two ladies pointed out this is not heroic act but team work.