Vip Mobile company will donate part of its income from all SMS messages sent during New Year and Christmas holidays to Plava školjka Association for Vidljive i nevidljive veze project (Visible and invisible connections). Vip is also inviting its users to participate in this campaign by sending SMS messages worth 100 RSD (app. 0.8 EUR) to 2001 humanitarian number. The aim of the project is to empower and improve the status of children through organized sports and educational workshops and cultural events, and to provide greater psychological support to parents and families of these children with disabilities.